The Portland Mayoral race has a candidate named Sam Adams, this has brought objections from the Beer brewer, Sam Adams.AP Article
"They say they've been using this trademark since 1984," Adams said. "I've been using it since 1963."
Boston Beer's representatives didn't know there was a real Sam Adams running for mayor when the letter was sent, and has previously run "Sam Adams for President" marketing campaigns.
According to the candidate's website, he announce his bid for mayor at the Roots Organic Brewing Company in Portland, Oregon. Mr. Adams even mentioned them in his speech,"especially the small, neighborhood businesses like 100% organic, locally owned and operated, and now expanding Roots Brewery. These are the businesses form the backbone of our economy".
Since these two Sam Adams have such a strong connection, not only by namesake but an obvious support for beer, they should team up. Suppose the Portland Sam Adams becomes Mayor, maybe the next step is a bid for President. I know it's a long shot, but talk about a great way to revive an old marketing campaign for the brewer and have another namesake in office!
Now I need to find a way to get my hands on some of that Roots Beer and see what this candidate's pallet is like.
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